Marketing has grown and developed along with the march of the ages. The rise of internet and digital marketing has given birth to many changes. As with all things, it is important to see the big picture and move forward with the times. With the rise in mobiles over desktops, and social media becoming a major portion of marketing, a critical change has happened. Consumers are becoming more vocal and more empowered with their choices. It is imperative that marketers optimize their campaigns to fit in with the ideals of the modern-day customer.

Personalisation of marketing campaigns: Consumers are bombarded with so many images, that run of the mill marketing campaigns just don’t work anymore.

Enrich your content with influencers: Content has indeed taken a pivotal role in determining the success of marketing devices. Unique, well researched and pithy content continues to make waves. Since visibility is a vital aspect, brands choose “influencers”, who are individuals well known by the masses this included movie stars, musicians, sportsmen, etc.

Choose the right medium: Smartphone’s have increasingly become a digital phenomenon. People use them for a myriad of purposes, and smartphone technology is growing by leaps and bounds. Due to the growth of apps, a large percentage of consumers are connected and hence information is shared via the device. Hence, content should be created targeting smartphone users.

Ever- evolving campaigns: There are many values content has become key. Some ways that can make a campaign better, is by putting an expiration date on the videos, by creating a buzz around it. When curiosity for content is created, it makes the consumer actively seek out the content. Live streamed content also seems to appeal due to the personal value it has on the viewers. Marketing trends are skewed sharply in terms of audio visual media with pithy phrases. A dash of humor, sentimentality and catchy visuals seem to sway the consumer base.

A change for the better: The main theme is to stand out in the barrage of information that is so readily available. Marketing is an area where change has been for the better with consumers becoming more receptive to creative content and to unorthodox ideas. The fast-paced network has enabled such that advertising has entered an era of experimentation.